Top Tips for Online Store Success

Achieving success in Ecommerce is similar to achieving success in any other type of business. For tasting success in a web-based business one must work with determination, diligence, discipline and proper planning.

Useful Tips for an Online Store Success
Before you make your mind up to initiate the online business of your dreams, you must be aware of the things required before a launch. If you have already developed an online store, you must re-visit it to incorporate all the essential features. Take a look at the comprehensive synopsis of the main procedure of selling online successfully.

1. Choosing the web address of your online shop is very crucial. You must try to incorporate the name of your company in the URL of you online store. If the exact name cannot be used, incorporate some variation of the name. The online address of your store is definitely a significant element in your marketing as well as branding efforts.
2. You must choose such an Ecommerce web hosting set that has all the features needed to run an online store smoothly. You must also consider the fact that if offers web marketing tools as well.
3. Setting up of a merchant account is essential for secure payment at the online store. The merchant account must at least accept the most common modes of payment – credit cards, bank drafts and payment through Paypal.
4. Create a user-friendly Ecommerce website along with the help of a professional web designer. Apart from being user-friendly the design must also attract the visitors.
5. Take the fullest advantage of those elements of online store that differentiate you among the others and boost your web marketing tactics. Make use of dedicated email boxes as well as targeted mailing lists. Doing something different from the rest of the crowd will help you gain online success easily.
6. Use social marketing tools to spread the word. In this day and age, it has become almost mandatory to promote your goods through social marketing tools. Make sure that you are able to indulge the followers in discussions and chats.
7. People who aim at selling just a couple of services must consider approaching an online auction site. On the other hand, creating a personal online store or an online Facebook shop is the best bet for those who wish to sell their products regularly.

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The Most Popular Payment Options For Ecommerce Website

An eCommerce site must always have multiple payment options. If you run a shopping site, and you only have one payment method, you may be leaving thousands of dollars on the table. So what are some of the must-have payment options?

Paypal.

Everyone knows about Paypal. If you are not using Paypal, you are isolating a huge group of people. Paypal is a payment solution that allows its members to make payment without having to use a credit card. The credit card info has already been stored in the Paypal account. All the member has to do, is to login to his or her paypal account when making payment. That means entering an email address and a password. That is far more convenient than having to take out the credit card and enter the credit card numbers into the payment form.

In the event that a customer does not have a Paypal account, he or she can still proceed with payment without having to sign up for an account. In this case, the check out process would be very similar to the usual check out process. The customer will have to enter the credit or debit card number.

In addition, you can easily integrate Paypal into your shopping site as most eCommerce software supports Paypal.

Google Checkout.

Google is becoming a highly competitive player in the payment solutions space. Like Paypal, it also has millions of members. You can easily add Google Checkout buttons to your site by copying and pasting some code snippets.

Google Checkout is especially important if you are promoting your eCommerce site using Google’s very own pay per click advertising system. When you create an add in the system, your ad appears on the right hand side of the search results. If your site supports Google checkout, a small little shopping cart will appear in your ad. Visitors will know that your site supports this payment method just by viewing the ad.

This increases conversion rates because payment by Google checkout is very fast and convenient. For customers who have used Google checkout before, all they have to do is to enter their email address and password (just like Paypal). There are no lengthy forms to fill up. If he or she is a first time user, a new account will be created.

Conversion rates tend to be higher when you offer Google Checkout as a payment option because of the trust factor. Some customers may be afraid to make a purchase because they are unwilling to share credit card information with merchants. With Google checkout, they won’t have to share private information.

2Checkout.

2CO has been around for many years now. This is a payment processor that allows you to accept payments by credit or debit cards. Unlike Paypal and Google Checkout, customers will have to fill in their credit card info when making a purchase. The payments will be sent to 2CO, who will then verify the payments. The revenues will then be sent to the merchants via direct bank transfer or check.

Worldpay.

This is a very popular payment processing solution that is used by many large corporations. You must have your own merchant account if you want to use Worldpay. The setup allows revenues to be sent directly into your bank account.

How Square Peg Web makes E-Commerce work for you.

Building an E-Commerce site and the things you need to bear in mind when doing so. How often have you had a wish list about random things that you wanted to happen and there must have been more than a dozen times when you would have thought “I wish I was able to do this on my website or that”? Times have changed and your thoughts need not be locked up in your head and be erased over time rather we like “Square Peg Web” help you realize your thoughts and dreams into actions and the outcome is a perfect website that draws in the required traffic so you can go laughing all the way to the bank.

A few things to bear in mind when starting out on an E-Commerce site: Do you have good suppliers who would be able to offer you products? This may seem as a very simple question but it could get complex if you do not have someone reliable to offer you stuff in a short span of time. Your pricing is another factor that decides the business, e-commerce has made it possible and much easier for customers to compare prices at a blink of an eye hence your price should be competitive and very transparent to the customer. Customers are the back bone of any e-commerce site and customer relations play a huge role in getting you the clientele. Whether it is E-Mails, FAQs, Forums or Live Chat rooms: integrating all of these into your site would help you wade through competition much better. The back end can also be the heart of your business: the fulfillments, returns, customer service all take place here and if things go awry in this department it could mar the relationship with a customer forever. The other things that can be included in your e-commerce site are options to send gifts, programs for affiliates and distributors, special discount offers, buyer repeat programs and seasonal or periodic sales depending on what will grab the market at a particular time.

E-Commerce: Easy or Hard? In everything that we do there is bound to be a positive and negative aspect to it, the same applies to the easy and hard part of a business and can e-commerce be far behind? E-Commerce is all about getting your business in the right track online and getting you the targeted audience. Some of the things that could be a tad difficult when considering E-Commerce are the amount of traffic that comes to your website, making traffic come to your website for a second time, going along and overcoming competition or rather differentiating yourself from the crowd, making people purchase things from your website, we all understand that we can steer the traffic to our website but getting people to actually purchasing from them is the other side of the story.
The last would be to integrate your existing web site to an e-commerce website. There are many websites that have sprung up and getting the right amount of people could be the biggest hassle of e-commerce however; the positive side to e-commerce for small businesses and individuals are creation of a website, taking orders and accepting payments.

If you have read this far, read further for we have great news for you. E-commerce and its aspects were discussed for you to have know-how as to how things happen and not to scare you off. Square Peg Web can put all your fears to rest and we at Square Peg Web assure you that you can sit back and enjoy the profits that come your way once you have used our services. Square Peg Web does not promise you the stars but we show you how you can get there without much of stress or worry. All the elements of E-Commerce are with Square Peg Web and with professionals who work for you with dedication and efficiency; your site would be ready in no time. Square Peg Web offers you everything that you need to build your site; starting from the basics like web hosting to e-commerce, Square Peg Web guides you to get there. No matter how stiff the competition is Square Peg Web makes sure that your site gets the required traffic and your dreams materialize. It is everyones right to dream and Square Peg Web makes sure your dream turns into reality by making sure Square Peg Web provides you with all that you are looking for.

Your satisfaction is our success and Square Peg Web firmly believes that each customer is a part of us and we take personal interest in building your website the way you want it to be. Once Square Peg Web develops your website and have it online our job just begins right there. Square Peg Web spreads the word of your company by means of Search Engine Optimization and though Square Peg Web does not give you the guarantee that your website would be numero uno (Actually no one can guarantee that) but Square Peg Web assures to get you onto the first page of popular search engines and that in itself would do a great deal of good for your business. Our team of SEO experts at Square Peg Web makes use of proven methods to improve your rankings on search engines which helps in increasing traffic to your site. Square Peg Web takes pride that we are not like other companies who make use of the cookie cutting methods of pricing rather we tailor our services to suit your requirements as each individual is different from another. The same goes for business no two businesses can be the same.

To sum things up Square Peg Web provides you with everything that you need to make your business grow. Whether it is just minimal SEO work, Pay per Click Management, Local Search Optimization or Social Media Optimization; Square Peg Web has the expertise and know-how to get you the results no matter how tedious they are. Even if you are not sure as to what you want, we can still help you with that as well. Every time you talk with someone from our team from Square Peg Web, you are talking with a person who has vested interest in your business and desires to make your website everything that you want it to be.

A bitter taste in the mouth

We’ve had our first ‘negative’ experience since starting www.LensLocker.co.uk. Not one, but two of our orders did not came back! Obviously we have had a few occasions where parcels have turned up late, nonetheless, in such cases a quick call to the customer has confirmed that the lens or camera has been returned and the delay is with the courier.

Not this time around…..despite all of our efforts we have been not able to contact the customer on the phone, email or letter, and we now have recognized that we’re highly unlikely to retrieve our photography gear.

We’ve spent a couple of days feeling hopeful (maybe they will arrive!), frustrated, disappointed, angry and then very angry! I am now feeling resigned that this type of thing happens and hopeful the police, which are now involved, will have the ability to allow us to resolve this case.

As the whole experience leaves very bitter taste the only factor that we’re certain of is the fact that we must learn from this experience. What will we do in order to minimise the danger without deterring customers from using our services? So what can we provide when it comes to delivery and collection which supplies added assurance our equipment is going to be sent back? What further inspections are we able to do ahead of time to flag potential risks? These are things that have now been pushed very rapidly towards the top of my ‘to do’ list!

Despite this slight setback we still love our business and helping our customers. We’re ongoing to further develop the business and we our expanding our selection of equipment and our stock levels. We take great pride within the service we provide and we’re getting receiving great customer feedback. We are starting new and exciting offers, we are keeping our website fresh with new ad banners and pages and we are working with our designers to ensure we are getting the most from our stock and our website.

And also the best little bit of news now….we hit number two for several key phrases around the search engines like Google – pretty good for a company which is not even 6 months old.

Mobile Commerce Platforms – Facts to Consider

With mobile commerce becoming advanced each day, retailers are becoming eager to branch out into the mobile web scenario. To make their products and services more reachable, new mobile commerce platforms need to be developed. There are numerous players in the market who provide platforms like Magneto, ATG, Marketlive, Escalate Retail, and Demandware. Platforms are being offered within the app through the mobile web combining browser detection and CSS, through services that allow mobile app usage, and through partnerships with third parties.

However, there are some factors that need to be kept in mind while retailers are looking to provide this mobile ecommerce solution:
Attention must be paid to the cost. Although the forum is expanding, the ROI will be significantly less due to lack of direct mobile transactions. M-commerce will surely be beneficial to the multichannel customer experience, but there is no parameter against which we can measure the benefits.
The management of the mobile site has to be integrated into the management tools and existing site merchandising. Adequate support must be available for content management, product content, category management, and order management.
Any mobile website needs to be maintained on a regular basis. The inventory, price, and production information must be up-to-date, but it also needs to include brand assets, product data, and assortment taxonomy. A constant synchronization needs to be maintained with the platform provider. Agencies and firms are cashing in on marketplace feeds or retailers affiliate to power the mobile websites but this has a drawback too. The feeds are often a part of the total assortment and may not have catalog management features.
The payment options must be made extremely easy. Users should be able to conduct transactions quickly using secure and PCI compliant webservices. That is why Apple has tasted success with their iPhone or iPod Touches.
The foundation of the operating systems of phones frequently undergoes changes with OS versions, new devices, and ecosystems. The management needs to be done pro-actively and the providers must help their customers to navigate easily.
Order management and customer care needs to be effectively coordinated. If this is not done, then the rate of customer satisfaction will start to drop and they will be roped in by the other players. Ideally, a constant and portable cart should be present that allows customers to shop via mobile and web and to be able to access via the other channel makes the entire procedure simple and easy for them. With the help of a consistent customer authentication capability, the multichannel effect of mobile commerce can be easily measured.

Mobile commerce platforms
have been developed and tested successfully but they still have a long way to go in terms of performance. Industry experts say that the current infrastructure of m-commerce platforms is not suitable to keep up with the demands that are increasing each day. A lot of evaluation and upgrading needs to be done immediately so that the implementation can be done in the proper way.

Magento Hosting and the Magento eCommerce Platform

Magento has been created for the ease of online dealers and other sellers so that they can manage their stores online. The very exciting and famous platform of e commerce brings several opportunities for the convenience of buyers and sellers over the internet. You can easily deal with the product and services online.

Magento also helps in creating search engine optimization friendly web stores. Magento hosting provides very convenient place for the online store user and it is also very useful for the ecommerce. Magento hosting has various tools offered for the convenience of the people. You can easily get all the marketing tools, SEO and catalog management services with the help of Magento. It is highly sophisticated administrative system provides good interface for the users. Magento can provide you 24 hours accessibility of your online stores.

Reliable Hosting

If you have to invest in co-location hosting, be sure your provider allows your potential customers to do online shopping 24/7. Your availability is an important determinant in the success of your venture. Customers can always rely on a functional store anytime. With the fast and reliable downloads, you have the assurance that your store will never be out of charge. When your site is working real time, it will mean more profit for you. The sophisticated software system, hardware and highly-qualified hosting experts are the key for the great service that you and your clients will enjoy.

User-Friendly Shopping Environment

One good feature of Magento hosting is the environment it creates for your site. Merchants and shoppers benefit from the improved cart experience. When customers enter your site and they see your open cart system, your products appear more appealing, and thus, the rate of conversion is higher. Because signing up can be a discouragement to some customers, Magento hosting allows the client to check out without the need to sign up. With multiple transactions in a single order, purchasing is a breeze. The unlimited webpage allows you to upload more information to help your clients make an informed decision. With a better shopping environment, you can boost your income in just few days after subscribing to Magento hosting.

The various features offered by magento are: –
order editing
multi currency support
comparison of products
guest checkout
free shipping option
order tracking and management
easy search options
manifold images per product

Ecommerce Threats & Solutions

eCommerce has forever revolutionized the way business is done. Retail has now a long way from the days of physical transactions that were time consuming and prone to errors.

However, eCommerce has unavoidably invited its share of trouble makers. As much as eCommerce simplifies transactions, it is occasionally plagued by serious concerns that jeopardize its security as a medium of exchanging money and information.

Major threats to present day eCommerce include

Breach of Security :

Money Thefts

eCommerce services are about transactions, and transactions are very largely driven by money. This attracts hackers, crackers and everyone with the knowledge of exploiting loopholes in a system. Once a kink in the armor is discovered, they feed the system(and users) with numerous bits of dubious information to extract confidential data(phishing). This is particularly dangerous as the data extracted may be that of credit card numbers, security passwords, transaction details etc.

Also, Payment gateways are vulnerable to interception by unethical users. Cleverly crafted strategies can sift a part or the entire amount being transferred from the user to the online vendor.

Identity thefts

Hackers often gain access to sensitive information like user accounts, user details, addresses, confidential personal information etc. It is a significant threat in view of the privileges one can avail with a false identity.

For instance, one can effortlessly login to an online shopping mart under a stolen identity and make purchases worth thousands of dollars. He/she can then have the order delivered to an address other than the one listed on the records. One can easily see how those orders could be received by the impostor without arousing suspicion. While the fraudsters gains, the original account holder continues to pay the price until the offender is nabbed.

Threats to the system

Viruses, worms, Trojans are very deceptive methods of stealing information. Unless a sound virus-protection strategy is used by the eCommere Solutions firm, these malicious agents can compromise the credibility of all eCommerce web solution services. Often planted by individuals for reasons known best to them alone, viruses breed within the systems and multiply at astonishing speeds. Unchecked, they can potentially cripple the entire system.

Solutions

There is but one solution to all issues that at times dent the security of eCommerce services. Strict vigil on malicious intruders.

Easier said than done? So is every preventive measure. However, with online transactions, progress in security has been overwhelming.

Authentication

Most notable are the advances in identification and elimination of non-genuine users. Ecommerce service designers now use multi-level identification protocols like security questions, encrypted passwords(Encryption), biometrics and others to confirm the identity of their customers. These steps have found wide favor all around due to their effectiveness in weeding out unwelcome access.

Find Out How to Optimize Your E-Commerce Website for the Search Engines

If your intention is to use SEO on your e-commerce site, then you should plan to make things work properly. This article will explain to you how it is not that hard to apply SEO to your website.

Be certain that there is a list that talks about your products. Every last one of your products must have its very own unique description. Include the respective primary keywords for the products in this description. Search engines will supply a webpage ranking based upon the information the website provides.

So, by creating a open description, you are helping them to rank your webpages based upon the correct keywords. For every keyword that is optimized on your website, it will be one of the reasons for why your website is receiving targeted traffic from the search engines. It can be compared to owning numerous little streams of traffic that is sent via the search engines and getting it all in one location. Avoid using session IDs when you apply for your e-commerce site URLs. This is because this type of URL is not easy for the search engine spiders to crawl and get indexed. They are not made for the customer’s convenience either because they cannot be bookmarked or save, which means they will eventually run out. So, if you really want to get the most benefit from your website, then you should use URLs that are both search engine friendly and have your particular keywords imbedded in them. This will make it more convenient for the search engine spiders to see it.

Focus on using the product feeds for your e-commerce site to your advantage. If you must absolutely have an example, then use Google Base. Applying this application means you can upload an XML product feed, which will let you show your products via Google Base. This will not only help you to contact your targeted audience, but it will also give your website more visibility. Using the search engines the right way is all about understanding utilizing such fundamental factors and making them work in your favor to get traffic.

Even e-commerce websites can apply SEO the right way and get a high ranking the same way that the huge content sites ca.

Why Hiring an Online Marketing Company is a Good Decision for your eCommerce Business

In today’s high-tech business world, online promotion is a must for every type of businesses, especially if you have an eCommerce business. In this respect, an online marketing company is the best way to help you out. Working with a reliable marketing company can offer plenty of benefits. First of all, your workload will be reduced and you can focus on other aspects of your business while delegating your marketing responsibilities in the hands of experienced professionals. Qualified professionals who understand their duties well can not only help you stay firmly in front of your competitors, they can actually assist your business increase. But in order to get the best results possible, you must choose a right company to do your job.

Obtaining and maintaining top ranking on search engines requires lots of hard work and experience. Business merchants who are new to the world of online marketing are often believe that if they build an attractive website their sales and profits will explode. Whereas this can occur when correct marketing techniques are used, not just by creating an appealing website. Not only your website should be visually appealing, it also requires many other features like search engine optimized content, ease of navigation, proper headers and footers, and a great deal of quality backlinks.

People involved in online marketing services are well-informed about SEO and LSI (Large Scale Integration). These are the strategies which help search engines to identify the type of products, services, or information is supplied. Internet searches are powered by particular algorithms which change very frequently. And, if the companies do not know how to use SEO and LSI techniques properly, their website will disappear from the search engines when algorithms will be changed.

Those who are interested to have a website noticed by search engines must connect themselves with different ways of marketing such as online video marketing, article marketing, and social media marketing. Amongst all, article marketing is a quite affordable way to attract sufficient traffic. This technique entails publishing of informative and keyword-rich articles at several online article magazines and directories. As the technique is labor intensive, many business owners usually give up this path. However, it is a highly effective marketing approach to drive targeted traffic, increase quality backlinks, and improve search engine rankings.

Online video marketing is a great method to build brand awareness, share product information, and maintain long-lasting relationships with customers. In this technique, one has to determine the mode of watching videos as many people view videos from their laptops and desktops, and lots of people use their cell phones to access the internet. If your videos cannot be easily accessed on their devices, you will lose your potential customers.

Social media marketing includes a variety of ways. For example, many people create their fan pages on Facebook to send daily marketing messages. Some people use Twitter to deliver various brief messages throughout the day. Bookmarking sites like StumbleUpon and Digg, are also an effective form of social media marketing.

Learning all the techniques of online marketing is not a simple task. As marketing trends are constantly changing at every moment therefore, it would be a wise decision to rely on a professional internet marketing company in order to get effective eCommerce services. Internet marketing company India is a great choice for those who are looking for reliable services at reasonable price. Pick one matching your requirements and suiting your specifications.

Dont Fall Into the Website Split Testing Black Hole

If you believe the hype, then website split testing is the long lost “holy grail” of Internet Marketing and the key to transforming your online dreams into reality. Unfortunately, the hype is wrong because split testing is just a tool and like any tool: Its only as powerful as the person wielding it. In fact, one of the first things people tend to split test is their headlines. Well this is a complete waste of time because headlines dont drive conversions, they merely pull visitors farther into your copy where your other sales tools, like the offer, actually convert prospects.

So in other words: You could use website split testing to try 50 different headlines but if all the other components were held the same, then the net difference in conversion rate between versions would average less than 5%. Headlines dont drive conversions, period. So testing different headlines is a complete waste of time if thats your objective.

Now before you think Im against website split testing, make no mistake: I am not and in fact I believe it to be vital to any successful conversion rate optimisation project. However, a much wiser investment of your time would be to concentrate on setting up split tests on the following sales tools: Your pricing; Your offer details; Post Script or Call-to-Action

Pricing remains one of the biggest drivers of conversions so using website split testing to try out different price points is vital to dialing in the right balance between Price Point and Conversion Rate. After all, you might be able to sell Product X for $50 at a 1% conversion rate but get 1.5% at $39. Your job is to crunch the numbers and figure out the best balance for highest profits and thats where split tests become vital.

Now although pricing is certainly one component of your offer, here are the other components that you should consider website split testing to improve conversion rate: Your features and/or product description; Any bonus products or services; Your Buy Now button.

All of these components of your offer will significantly affect conversion rate so youll want to run separate split tests for each of them. I would not advise multivariate testing unless you have significant experience and have successfully done so in the past. Otherwise, stick to separate split tests for each offer component.

Lastly and believe it or not: Post-scripts or a final CTA really work to the tune of generating upwards of 20% more clicks to the shopping cart when done properly. Now on most Ecommerce sites, this final CTA will typically take the form of “People who liked this product also liked:” and then a row of pictures of related products that link to formal product descriptions.

On other sites, the final CTA may be a prompt to sign up for a free consult, lead gen product, or simply a traditional post-script linking to the shopping cart. Whatever format youre using, be sure to conduct website split-testing on your post-script or closing call-to-action because it can literally boost click-thru-rate to your shopping cart or database by 20% or more.

Make no mistake, split tests are a vital tool for any successful website optimisation project and can help you dial-in your price point, maximise offer effectiveness, and boost click-thru rates to your shopping cart. Just be sure to avoid split-testing “non-converting” sales tools and use them effectively to significantly boost online conversions.