Social Media And The Four Major Record Labels

EMI, Warner, Universal and Sony have always seemed to lead the way in terms of how music is marketed and which platforms work best for getting the artists music to the audiences, but it was only in the last few years that social media and the online digital revolution has led way for artists to take a lead in the game. But how are the major record labels coping in the world of social media? Are they fully utilizing its capabilities, or like many musicians are they still not fully convinced that social media is an optimum platform for music?
Well, the signs show that the probably are convinced of its power (all four majors are active users of Twitter and also run frequently updated blogs) but as the following statistics collected by The Musicians Guide shows, only one record label is actually using Twitter well EMI.

Twitter Followers
@Universal_Music are clearly in the lead with 43,000 followers, while EMI are a long way behind with just 4000 followers. However, this means nothing as quantity of Twitter followers does not reflect interaction or quality of those followers for all we know all 43,000 of Universals followers could be bots or inactive Twitter accounts!

Number of retweets
Retweets are one of the best metrics on Twitter to work out how much your followers agree with or enjoy your tweets. Interestingly we found that EMI are by far in the lead with an average of 24 retweets per tweet! See what I mean about quality of followers now? 🙂

Number of clicks per link
As well as being a great branding opportunity and reputation management tool for the four major record labels, Twitter is also a way for them to refer visitors to their website and the websites of their artists. EMI are once again in the lead with an average of 197 clicks per link posted which is not too bad when you consider they only have just over 4000 friends!

Conclusion
Based on these three metrics I would argue that EMI are using Twitter the most effectively by a long shot but Twitter is not just about traffic, Retweets and followers, its also about interaction and reputation management which are both areas that all four major record labels could improve on.

How Square Peg Web makes E-Commerce work for you.

Building an E-Commerce site and the things you need to bear in mind when doing so. How often have you had a wish list about random things that you wanted to happen and there must have been more than a dozen times when you would have thought “I wish I was able to do this on my website or that”? Times have changed and your thoughts need not be locked up in your head and be erased over time rather we like “Square Peg Web” help you realize your thoughts and dreams into actions and the outcome is a perfect website that draws in the required traffic so you can go laughing all the way to the bank.

A few things to bear in mind when starting out on an E-Commerce site: Do you have good suppliers who would be able to offer you products? This may seem as a very simple question but it could get complex if you do not have someone reliable to offer you stuff in a short span of time. Your pricing is another factor that decides the business, e-commerce has made it possible and much easier for customers to compare prices at a blink of an eye hence your price should be competitive and very transparent to the customer. Customers are the back bone of any e-commerce site and customer relations play a huge role in getting you the clientele. Whether it is E-Mails, FAQs, Forums or Live Chat rooms: integrating all of these into your site would help you wade through competition much better. The back end can also be the heart of your business: the fulfillments, returns, customer service all take place here and if things go awry in this department it could mar the relationship with a customer forever. The other things that can be included in your e-commerce site are options to send gifts, programs for affiliates and distributors, special discount offers, buyer repeat programs and seasonal or periodic sales depending on what will grab the market at a particular time.

E-Commerce: Easy or Hard? In everything that we do there is bound to be a positive and negative aspect to it, the same applies to the easy and hard part of a business and can e-commerce be far behind? E-Commerce is all about getting your business in the right track online and getting you the targeted audience. Some of the things that could be a tad difficult when considering E-Commerce are the amount of traffic that comes to your website, making traffic come to your website for a second time, going along and overcoming competition or rather differentiating yourself from the crowd, making people purchase things from your website, we all understand that we can steer the traffic to our website but getting people to actually purchasing from them is the other side of the story.
The last would be to integrate your existing web site to an e-commerce website. There are many websites that have sprung up and getting the right amount of people could be the biggest hassle of e-commerce however; the positive side to e-commerce for small businesses and individuals are creation of a website, taking orders and accepting payments.

If you have read this far, read further for we have great news for you. E-commerce and its aspects were discussed for you to have know-how as to how things happen and not to scare you off. Square Peg Web can put all your fears to rest and we at Square Peg Web assure you that you can sit back and enjoy the profits that come your way once you have used our services. Square Peg Web does not promise you the stars but we show you how you can get there without much of stress or worry. All the elements of E-Commerce are with Square Peg Web and with professionals who work for you with dedication and efficiency; your site would be ready in no time. Square Peg Web offers you everything that you need to build your site; starting from the basics like web hosting to e-commerce, Square Peg Web guides you to get there. No matter how stiff the competition is Square Peg Web makes sure that your site gets the required traffic and your dreams materialize. It is everyones right to dream and Square Peg Web makes sure your dream turns into reality by making sure Square Peg Web provides you with all that you are looking for.

Your satisfaction is our success and Square Peg Web firmly believes that each customer is a part of us and we take personal interest in building your website the way you want it to be. Once Square Peg Web develops your website and have it online our job just begins right there. Square Peg Web spreads the word of your company by means of Search Engine Optimization and though Square Peg Web does not give you the guarantee that your website would be numero uno (Actually no one can guarantee that) but Square Peg Web assures to get you onto the first page of popular search engines and that in itself would do a great deal of good for your business. Our team of SEO experts at Square Peg Web makes use of proven methods to improve your rankings on search engines which helps in increasing traffic to your site. Square Peg Web takes pride that we are not like other companies who make use of the cookie cutting methods of pricing rather we tailor our services to suit your requirements as each individual is different from another. The same goes for business no two businesses can be the same.

To sum things up Square Peg Web provides you with everything that you need to make your business grow. Whether it is just minimal SEO work, Pay per Click Management, Local Search Optimization or Social Media Optimization; Square Peg Web has the expertise and know-how to get you the results no matter how tedious they are. Even if you are not sure as to what you want, we can still help you with that as well. Every time you talk with someone from our team from Square Peg Web, you are talking with a person who has vested interest in your business and desires to make your website everything that you want it to be.

How To Choose The Best Colors For Your E-book Cover

Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.

Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.

Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.

Consider your audience. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.

Choose colors that are appropriate for your book’s topic. For example, green may work well for books about starting a home business, making money, and reducing debt.

Use colors that match or complement the color scheme of your web site.

Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.

When using photographs on your ebook cover, use colors that complement the primary color in the picture.

Make sure that all of the colors you use work well together and do not clash.

Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.

Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want – not what they need. The list below will show you how colors can affect us in different ways.

Red – Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.

Blue – Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.

Green – Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.

Grey – A conservative color, symbolizing security, maturity and reliability.

Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.
Here’s how you can take advantage of the impact color can have on your ebook sales.

Web Design in Adelaide A Battle you will surely win

There is only one word that will depict your website if you are in the web business and that is Appeal! What does a baker do to make his bread look more appealing? He puts add-ons like sprinkles, chocolate droplets and icing. What does a bachelor do to make himself look appealing? He puts on his best suit, his best shoes and, sprays his best perfume. What does a web businessman do to make his page look more appealing? Does he also use icing on it? Should he also spray his best perfume on it? What he needs to do is lay- out a good web design! A web design is considered as the window of the ad. It is a good web design that will lure customers to a page in the internet. With the rise of social media and the rise of many web designs, it is very hard for the consumers and the normal person like you to choose between an array of websites in the internet. Web Design in Adelaide offers the option of making an ad come to reality. The websites must be very appealing to the consumers so that they would avail of the service you are offering. The web is indeed like a battlefield where competitors would kill in order to have consumers visit their site. Since innovation has bloomed a lot of competitors vie through good website designs.

If you are new in the industry, there will always be companies that will help you in your journey. People that know the dos and donts of the web design world and knows how to tinker with the things needed on the website. Your web design will depict the products and the service you are giving with just one look. It will be the mirror of who you are, your goals and the service that you want your customers to have. By creating good Web Design in Adelaide, one must ponder on a unique set of ideas because boundless minds have developed at this age. A solid website design will be the foundation of your entire ad. The website design must be fresh and unique from the others. There must be no design alike from the others because this will yield confusion with the customers. Your web design must also be user friendly in a way that it will look appealing yet easy to manage and understand. This goes with the fact that different age groups will be visiting your site so take all matters of consideration that will gear to their level of understanding.

With these essential factors together with Adelaide SEO that will help you get your site soaring on the top list, there is no need for you to worry about losing the battle, because the very point a customer opens your site, you are sure that you have won.

Php Web Development – Foremost Web Expansion Program

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Saitec – Solutions Provides Web Development Solution

The world is just a click away and that is the fact to be absorbed in the 21st century. There is no point in having a business if people are not aware of it. It becomes imperative that people should be aware of the work that you do. And what better place than to reach out to the masses than the internet!
Yes! The new floor of expression is the internet and reaching out to the potential customers through the web. It is important that people know what you do and internet is all about knowledge spreading. Its necessarily not about being famous every time and making things go viral and flying.
But how to do it? How do people know about it? There is a simple answer. Have a website built and promote the website on the internet. We have good organizations in Information & Technology sector who deliver some of the best promised result of not only making attractive websites but also promoting them through Digital Marketing.
Saitec Solutions (Inc) USA is one of such leading companies in east coast and deliver some of the finest e-Commerce solutions in Lanham. From making a website that is interactive, beautiful and as per industry standards to promoting them online, Saitec Solutions has got it all and does a flawless work to make sure that your business gets the correct boost it so deserves.
Remember that just a fantastic website is not good enough to own you need something extra always. Your competitors are just as eager to win over the market and you need to make sure that you can leave them behind for the most famous words used on the internet to search for the related business. Saitec Solutions (Inc) USA gives you that extra that you need to go ahead and strike a milestone. One of the finest services includes Technology Business Consulting, Content Writing, SEO, POS solutions and Web Development in Lanham. There is one core rule on the internet the famous and flashy gets the best audience. So, its time your business got the platform it requires to fly. Get in touch with experts and be famous.

Web Development company in delhi ncr seo companies in india

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Top 10 Secrets Of Federal Government Employee Discounts

Although government jobs are some of the most stable careers in the economy, federal employees are still watching their bank accounts and trying to save money. The good news is that many companies offer public servants deals on vacations, clothes, phones, auto insurance and home improvement. We have researched and compiled a list of the Top 10 Secrets of Federal Government Employee Discounts.

1. Food

10 percent discounts are offered to military members dining at IHOP, Denny’s, T.G.I Friday’s, Long John Silver’s and the Hard Rock Cafe. Applebee’s also offers a 15 percent discount at selected locations.

2. Clothing

10 percent discounts are offered at Nautica and New York and Co. Fans of Old Navy know the company offers a discount on the first of every month. These discounts can also be used in conjunction with coupons and other methods of saving.

3. Auto Parts
5 to 10 percent is offered at Kragen Auto Parts. Advance Auto Parts offers active and retired military members 10 percent off. AutoZone offers military discounts as well.

4. Insurance

Depending on the state, Geico offers between 3 to 10 percent off automobile insurance. Liberty Mutual also offers car insurance discounts.

5. Home Improvement

Lowes and The Home Depot offer 10 percent discount at most locations. The government is also offering up to $1,500 in tax rebates for installing energy-efficient products. LongFenceandHome.com offers a discount to federal employees and military personnel on a wide variety of products and services.

6. Eyes

Group Health Eye Care offers a 20 percent discount on prescription eyeglasses or sunglasses. Additionally, there is a one-time offer of 20 percent on contact lenses.

7. Gyms

Washington Sports Club offers 33 percent discount on their monthly membership fee.

8. Travel

When planning a trip, Govarm.com is our recommended site for vacation and leisure services. However, some other respected government travel sites are: Club Quarters, Government Vacation Rewards, Holiday Inn Express, and La Quinta Inns and Suites.

9. Communication and Technology

Verizon offers a 20 percent discount on phones, calling plans and accessories. When looking for home computing software and hardware consult Dell. They offer at least 10 percent when purchasing their products. Do you prefer Macs? Apple has recently offered various discounts on iPods and computers.

10. Fedsave.com and RecGov.org

These are the top recommended sites for searching government discounts. Fedsave.com offers a subscription which includes a free monthly newsletter highlighting savings and special offers on everything discussed above.

Government discounts are abundant, but are often overlooked. With some quick research, you may find yourself saving a lot of money.

Social Media Marketing Training is benefited for marketing and public relations

E-merchant academy is an exciting opportunity for graduates that who wish to embark on career in the online media marketing industry and also for working professionals. We provide hands-on training with in-depth of digital media marketing. Our experts with the objective of driving online thinking came forward together to create series of useful and essential courses. We guests from wide variety of backgrounds with high levels of expertise as well as our platform are for sharing the information and knowledge.

Social Media Marketing Training is benefited for marketing and public relations where professionals are in agencies, corporate marketing departments as well as customer service representatives. We provide the superior services to small and medium businesses across the world. We plan, create and develop the world class strategy which provides the optimum results for the client. We also provide creative and effective online marketing communication services at affordable cost. We have more experience in providing online marketing services in various places where they makes us top class service provider. Our courses includes, the importance of campaign structure within your PPC accounts, targeting your marketing PPC spend, build in flexibility to monitor success and evolve your PPC campaign, tracking sales conversions, pay per click bidding strategy. SEO Training India programmer and subsequent workload begins by looking at core search engine optimization (SEO) principles and how to apply them to digital marketing campaigns. We allow them to be the better equipped which is to analyze and address the challenges of search engines which change their algorithms and process quite frequently. SEO is newest and hottest outsourcing trend for India and there are at least 300 companies which are specializing in SEO outsourcing only. SEO is essentially as team activity so our students can learn to work as team for different assignments.

Clients can actively take part in our cities which are specialized communities of user generated. Our experts content, networking and events which can be consumed through our website, newsletters, social media and in-person at conferences. We designed to equip the students with balanced theoretical and practical knowledge. Social media marketing will continuously play a bigger role in Internet marketing. Search engines like Google and Bing, now integrated the social media into search results. Clients can develop solid social media strategy which meets your prospects needs socially while producing real results from business perspective, such as leads, sales presentations etc.

Are You Leaving A cookie Trail On The Net

Are you leaving a cookie trail on the net?

The answer is most probably yes. Many people enjoy the feeling of being anonymous when browsing the web but websites are getting smarter and in some ways sneakier when documenting and tracking online user and browsing information.

Personalised User Details:
Online advertisers might know more about you than you than you would like them to know. Targeted user-driven advertising is proving to be lucrative from of online marketing. Online security researchers have shown that when enter you real identity on one website, it becomes easier to identify you when you are entering another website on the Internet.

Nowadays most websites and especially social networking sites require users to provide their personal details when completing the registration process. Users are no longer allowed to use Pseudonyms and sites like Facebook will even go so far as to block users who are suspected of using pseudonyms. Most popular social networking sites offer free site registration and usage but there is a priceyour personal information.

Sharing information through Interlinking:
Facebook recently expanded their ability to track their online users by adding like icons to various sites on the web. This gives Facebook users insight into the browsing habits and site preferences of their Facebook friends. Other social networking sites are also finding ways of interlinking various accounts and streamlining information from multiple accounts. Facebook gives users the ability to link their Twitter profile with their Facebook profile so that a singular post on your Facebook page will simultaneously appear on your Twitter page. This interlinking strategy is one way in which sites can exercise greater control over their users while targeting advertisements more effectively.

But how exactly do websites do this? Well cookies are one way in which user information can be tracked. Cookies are temporary files, which saves and tracks user information from your browser. They are snippets of data that websites deposit on visitors computers so that returning visitor activity can be measured and recognized. Cookies enable companies to track movement on the Internet and reveal things about the users browsing habits.

What about user privacy?
In 2010, privacy experts discovered that a certain social networking site was sending information about its users to advertisers who also track user browsing through cookies. The site corrected this privacy leak but only after the issue received ample media exposure. Many companies are now able to track people as they move around the web and capture browsing histories.

This raises the question of whether or not the online custodians of user information will be responsible and discreet with the information they are entrusted with. We could to see a change in browsing habits when people realize that they do not have the level of browsing autonomy they once thought they had.